1. Data Controller
Merchant Group AS is the data controller for the personal data we collect through the website merchant.no.
Merchant Group AS
Org. no: 931 966 022
Address: Bryggen 3, 5003 Bergen, Norway
Email: hei@merchant.no
Phone: +47 94 44 22 92
2. What Information We Collect
We collect personal data in the following situations:
Contact forms and inquiries When you contact us via form or email, we collect your name, email address, phone number, and the content of your message.
Newsletters If you sign up for our newsletter, we collect your email address and potentially your name.
Analytics and statistics We collect anonymised information about how the website is used, including page views, visit duration, and technical information about the device used. This is done through analytical tools such as Google Analytics.
Cookies The website uses cookies to improve the user experience and analyze traffic. See section 7 for more details.
3. Purposes and Legal Basis
We process personal data for the following purposes:
Purpose | Legal basis |
|---|---|
Respond to inquiries and requests | Legitimate interest / agreement |
Sending out newsletters | Consent |
Improve and analyze the use of the website | Legitimate interest |
Comply with statutory obligations | Legal obligation |
4. Sharing of Information
Merchant Group AS does not sell personal data to third parties. We may share information with data processors we use to operate the website and communication tools, such as email platforms and analytical tools. All such suppliers are contractually bound by data processing agreements and cannot use the information for their own purposes.
Relevant categories of data processors are:
Website and hosting provider
Email marketing and CRM
Analytical tools (e.g., Google Analytics)
5. Storage and Deletion
We store personal data for as long as it is necessary for the purpose for which it was collected, or as long as we are required to retain it to comply with legal requirements. Information from contact inquiries is normally deleted within 12 months after the matter is closed. Email addresses for newsletters are kept until you unsubscribe.
6. Your Rights
Pursuant to the General Data Protection Regulation (GDPR), you have the following rights:
Access: You can request to see what personal data we have registered about you.
Rectification: You can ask us to correct incorrect information.
Erasure: You can request that we delete your information, unless we have a legal basis to retain it.
Restriction: You can request that we restrict the processing of your information in certain situations.
Data portability: You can request to receive the information you have provided to us in a structured and machine-readable format.
Withdraw consent: If processing is based on consent, you can withdraw this at any time without affecting the lawfulness of the processing carried out before the withdrawal.
To exercise your rights, please contact us at hei@merchant.no. We will respond to your request within 30 days.
You also have the right to lodge a complaint with the Norwegian Data Protection Authority (Datatilsynet) if you believe we are not processing your data in accordance with applicable legislation. The Data Protection Authority's website can be found at datatilsynet.no.
7. Cookies
The website uses cookies to function optimally and to analyze usage of the site. We use the following types:
Necessary cookies: Technically required for the website to function. Cannot be deactivated.
Analytical cookies: Used to understand how visitors use the website, so that we can improve it. We use Google Analytics with IP anonymisation enabled.
Marketing cookies: Used if we run advertisements via platforms such as Google or Meta. Only activated with your consent.
You can change or withdraw your consent to cookies at any time via the cookie settings on the website.
8. Security
We implement technical and organizational measures to protect personal data from unauthorized access, alteration, disclosure, or deletion. The website uses HTTPS encryption for all communication.
9. Changes to the Privacy Policy
We may update this policy as necessary. Significant changes will be announced on the website. The date at the top of the document indicates when the policy was last updated.
10. Contact
If you have questions about how we process personal data, please contact us:
hei@merchant.no
+47 94 44 22 92
Bryggen 3, 5003 Bergen, Norway