1. Data Controller
Merchant Group AS is the data controller for the personal data we collect through the website merchant.no.
Merchant Group AS
Org.no: 931 966 022
Address: Bryggen 3, 5003 Bergen, Norway
Email: hei@merchant.no
Phone: +47 98 18 08 85
2. What information we collect
We collect personal data in the following situations:
Contact forms and inquiries When you contact us via forms or email, we collect your name, email address, phone number, and the content of your message.
Newsletter If you sign up for the newsletter, we collect your email address and possibly your name.
Analysis and statistics We collect anonymized information about how the website is used, including page views, visit duration, and technical information about the device being used. This is done through analysis tools like Google Analytics.
Cookies The website uses cookies to improve the user experience and analyze traffic. See more in section 7.
3. Purpose and legal basis
We process personal data for the following purposes:
Purpose | Legal basis |
|---|---|
Responding to inquiries and requests | Legitimate interest / contract |
Sending newsletters | Consent |
Improving and analyzing website usage | Legitimate interest |
Complying with legal obligations | Legal obligation |
4. Sharing of information
Merchant Group AS does not sell personal data to third parties. We may share information with processors we use to operate the website and communication tools, such as email platforms and analysis tools. All such providers are bound by data processing agreements and cannot use the information for their own purposes.
Relevant categories of data processors include:
Website and hosting provider
Email marketing and CRM
Analysis tools (e.g., Google Analytics)
5. Storage and deletion
We store personal data as long as necessary for the purpose for which it was collected, or as long as we are required to retain it for legal reasons. Information from contact inquiries is normally deleted within 12 months after the case is closed. Email addresses for newsletters are kept until you unsubscribe.
6. Your rights
According to the GDPR, you have the following rights:
Access: You can request to see what personal data we have recorded about you.
Correction: You can ask us to correct inaccurate information.
Deletion: You can request that we delete your information, unless we have a legal basis to retain it.
Restriction: You can request that we limit the processing of your information in certain situations.
Data portability: You can request to receive information you have provided to us in a structured, machine-readable format.
Withdraw consent: If the processing is based on consent, you can withdraw it at any time without affecting the lawfulness of the processing carried out before the withdrawal.
To exercise your rights, please contact us at hei@merchant.no. We will respond to your request within 30 days.
You also have the right to complain to the Data Protection Authority if you believe we are not processing your information in accordance with applicable legislation. You can find the Data Protection Authority's website at datatilsynet.no.
7. Cookies
The website uses cookies to function optimally and to analyze the use of the site. We use the following types:
Necessary cookies: Technically necessary for the website to function. Cannot be disabled.
Analytical cookies: Used to understand how visitors use the website, so we can improve it. We use Google Analytics with IP anonymization enabled.
Marketing cookies: Used if we run ads via platforms such as Google or Meta. Activated only with your consent.
You can change or withdraw your consent to cookies at any time through the cookie settings on the website.
8. Security
We implement technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or deletion. The website uses HTTPS encryption for all communications.
9. Changes to the privacy policy
We may update this statement as needed. Significant changes will be notified on the website. The date at the top of the document indicates when the statement was last updated.
10. Contact
If you have questions about how we process personal data, please contact us:
hei@merchant.no
+47 98 18 08 85
Bryggen 3, 5003 Bergen, Norway