Marketing is one of the most time-consuming aspects of running an online store. Campaign Autopilot is Shopify's answer: AI that runs your entire campaign for you, optimized with commerce data no other marketing platform has access to.
What is Campaign Autopilot?
Campaign Autopilot is an AI-powered marketing system built directly into Shopify Admin. It runs coordinated campaigns across Facebook, Instagram, the Shop app, and email – optimized with Shopify's commerce intelligence.
Unlike traditional ad platforms, Campaign Autopilot knows who your best customers are, which products are selling, and what drives conversions – because it has direct access to your order history, customer profiles, and inventory information.
New channels launching
In the Spring '26 Edition, Campaign Autopilot is expanding to include Microsoft Advertising, ChatGPT Ads, and Snapchat. This means that a single campaign in Shopify Admin can reach customers across all major digital platforms – without you needing to log into separate platforms.
Shop Campaigns: Pay only on conversion
Shop Campaigns is a companion tool that distributes your products on ChatGPT, Pinterest, and Microsoft Monetize. The unique thing about Shop Campaigns is the pricing model: you only pay when a customer actually makes a purchase. No click fees, no impression fees – just results.
How it works in practice
You select products, set a budget, and define campaign goals. Autopilot takes care of the rest: selects target audiences, writes ad copy with Shopify Magic, adjusts bidding in real-time, and reports results back to you in Admin. Optimization happens continuously based on actual sales data, not estimates.
AI sales assistant in Inbox
A supplementary tool is the AI sales assistant in Shopify Inbox, which answers customer questions, suggests products, and handles inquiries based on data from Admin. For Sign-in users in Shop, recommendations are further personalized.
