Shopify didn't wait for the agent era of commerce to arrive – we had already built for it.
Starting this week, millions of merchants can sell to ChatGPT users via Agentic Storefronts. Agentic Storefronts give merchants access to major AI channels – ChatGPT, Microsoft Copilot, AI Mode in Google Search, and the Gemini app – managed centrally from Shopify Admin.
And with the Agentic plan, now publicly available, brands that do not use Shopify for e-commerce can add products to Shopify Catalog to reach customers and sell across the same AI channels.
Shopify has spent two decades unifying the entire commerce lifecycle into one operating system – merchandising, payments, fraud, tax, fulfillment, subscriptions, and more. This infrastructure powers sales through stores, points of sale, social platforms, and now AI agents.
"Agentic commerce is not something we are reacting to; it is a vision we are bringing to life at the very frontier of commerce and AI," said Mani Fazeli, VP of Product at Shopify. "At Shopify's scale, you get a rare vantage point: the clarity to read where commerce is heading, and the responsibility to build infrastructure that is already there when it arrives. This is the natural expression of an architecture we have deliberately designed for years."
Upgrading the Shopping Experience in ChatGPT
Hundreds of millions of ChatGPT users can now shop from Shopify merchants without leaving their chat. Users find products across the Shopify ecosystem through Shopify Catalog, and then complete purchases via an in-app browser. The merchant's customizations carry over – brand experience, pricing logic, payment methods, and checkout customizations. On desktop, ChatGPT connects directly to the merchant's store in a separate browser tab.
For merchants, it is just as seamless: products become visible in ChatGPT by default via Agentic Storefronts, with no separate integrations, no apps, and no transaction fees beyond standard processing rates.
Orders flow into the admin with ChatGPT referral attribution, allowing merchants to see exactly where the sale came from. Most importantly, merchants remain the merchant of record, retaining ownership of customer relationships and data.
"Shopping in ChatGPT begins with discovery – helping people explore options, compare products, and find what truly fits their needs. By integrating products from across Shopify's merchant ecosystem, we make millions of merchants and billions of products instantly more visible," said Neel Ajjarapu, Commerce Product Lead at OpenAI. "This is a major step forward as we make ChatGPT the ultimate personal shopping super-assistant, while ensuring merchants retain control over their customer experience."
Powering Momentum Across AI Channels
Consumer behavior across AI surfaces will evolve differently by market, vertical, and segment. Shopify is not betting on one path – we are powering them all, so merchants win wherever customers land.
Thousands of merchants are already selling in Microsoft Copilot, powered by Shopify. Shop Pay is also coming soon to Copilot, allowing buyers to complete purchases instantly, right where they are already searching. On Google, select brands have begun selling in AI Mode in Google Search and the Gemini app, powered by the Universal Commerce Protocol (UCP) – the open standard we co-developed with Google, which is becoming the foundation for how AI agents transact with merchants. UCP has broad industry support from leaders like Walmart, Target, Etsy, American Express, Mastercard, Stripe, and Visa. And soon, UCP will power checkout in some Meta experiences, allowing buyers to make purchases with a single tap.
"We are a brand that shows up for everyone, everywhere – and everywhere now includes AI channels. Everything we do is rooted in community and finding ways to amplify and support them, wherever they are," said Sapna Shah Parikh, SVP Global, Marketing and Digital at Fenty Beauty Brands at Kendo. "Shopify puts Fenty Beauty into the conversations customers are already having, guiding them before they even know where to look. Meeting our customers where they are, and showing up for them in these moments, is inherent in everything we do and how we navigate this digital frontier."
Making Shopify-powered Agentic Commerce Available to Everyone
Shopify merchants get instant access to these AI channels through Agentic Storefronts in their admin. Products remain synced across platforms, with real-time inventory and pricing. There is no need to build separate apps or manage fragmented feeds – brands are syndicated and shoppable, while still owning the buying journey through their online store.
But the demand for AI-driven discovery extends beyond our existing merchant base. Brands everywhere want to appear where customers are actively researching their next purchase. That is why we have rolled out Shopify's Agentic plan globally, as a new way for brands that do not use Shopify for their e-commerce platform to add their products to Shopify.
