Shop Pay is one of e-commerce's most beloved checkout experiences. Fast, secure, and with built-in installment options and tracking integration. And now, for the first time, brands outside of Shopify can offer Shop Pay in their checkout.
What does this mean?
Until now, Shop Pay was reserved for Shopify merchants. With our Spring '26 Edition, Shopify is opening up: all brands with an online store can now integrate Shop Pay – regardless of which platform they use.
For buyers, this means a familiar and secure payment experience everywhere. For brands, it means access to hundreds of millions of Shop users who already have their payment information saved.
Shop Pay in Microsoft Copilot
The Spring '26 Edition also announces that Shop Pay is coming to Microsoft Copilot. Buyers will be able to complete purchases instantly, directly where they search – without leaving the Copilot interface.
AI-powered Shop Search
The Shop app has also been upgraded with AI-powered search enabling conversational product discovery. Users can search naturally – "pink workout jacket for cold autumn" – and get relevant products from across the Shopify network.
Sign in with Shop: Your profile everywhere
Sign in with Shop is a new standard for identity portability online. One customer profile – with preferences, address, and payment information – follows the customer across all Shopify-powered surfaces. The result is a more personalized experience and a faster checkout wherever the customer shops.
Local stores in the Shop app
Physical stores are now displayed in the Shop app with local inventory visibility and QR code return functionality. The line between online and physical retail is blurred even further.
