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Apr 8, 2026

Shopify

Shopify brings built-in B2B features to millions of more merchants

For the first time, merchants on all Shopify plans can manage B2B wholesale and DTC from a single platform without apps.

Henrik Laastad

Co-founder & Head of Integrations

Shopify's built-in B2B features for millions of merchants

For many sellers, B2B and DTC run side-by-side, but the tools to manage them usually don’t. Shopify is changing that.

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