"We had a Red Dot award-winning product and over 80,000 satisfied customers, but the website didn't tell that story. After the redesign, the first impression is finally on par with the product. "
Tom Alexander Trones
Owner and managing director
Challenge
Minuendo had an award-winning product with strong technical differentiation, but an online store that did not communicate this clearly enough to the international market. USPs like Fit Guarantee and 200 Day Trial were not prominent, the payment solutions were not optimized for American customers, and the visual consistency across the site was weak.
Solution
The merchant delivered a complete redesign with a consistent color palette, standardized UI elements, and optimized product page design. Shop Pay was prioritized as the primary payment method for the American market. The Red Dot Award recognition was strategically highlighted. USPs like Fit Guarantee and 200 Day Trial were communicated visually. Shipping information, payment icons, breadcrumbs, and a sticky add-to-cart feature on mobile were implemented.
An award-winning product deserves an online store that clearly tells its story across all markets.
Minuendo's earplugs have won the Red Dot Award and have protected over 80,000 ears globally. Merchant ensured that the international online store communicates this as clearly as the product itself delivers.
A product with strong differentiation
Minuendo does not sell ordinary earplugs. They sell patented acoustic membrane earplugs that provide lossless sound dampening, hearing protection without the music sounding unclear. The product is technically unique and has received international recognition, including the Red Dot Award. The challenge was that the store did not tell that story clearly enough.
Visual consistency and clear USPs
Merchant mapped all conversion weaknesses. The color palette was inconsistent, button styles varied, and the USPs Fit Guarantee and 200 Day Trial were hidden rather than highlighted. The redesign systematically went through all pages and standardized the visual expression with a consistent color palette and UI elements.
Shop Pay and the American market
Minuendo has strong traction in the USA. Shop Pay was prioritized as the primary payment method, combined with clear payment icons and shipping information on the product pages. Breadcrumbs and improved navigation make it easier for new visitors to orient themselves in the range.
Credibility-building elements
The Red Dot Award logo was placed strategically to build immediate credibility with new visitors. Combined with clear product reviews and visual highlighting of the warranty conditions, the new store gives an impression of a serious and international brand.
