"Bergen is not just a place, it is an identity. Merchant understood this from the first meeting and built an online store that actually communicates who we are, and it shows in the sales."
Paal Friele Grung
Owner and managing director
Challenge
Berg Watches had a strong brand and a unique product range, but an online store that did not deliver on premium positioning. They needed a redesign that communicated luxury and Norwegian craftsmanship, highlighted the Bergen identity, and had the right payment integrations, including tailored solutions for the SK Brann collaboration.
Solution
The merchant redesigned the online store with a luxurious design tailored to the premium watch segment and the Bergen identity. Advanced payment solutions with Vipps Quick Checkout, Klarna, Visa, and Mastercard were implemented, including a custom Klarna X Vipps integration in the shopping cart. A review system with Facebook integration and customized product pages with custom badges for the SK Brann collection were developed.
Berg Watches is Bergen in clock form. The online store had to tell that story and convert visitors into customers.
With a redesign that draws from the Bergen identity and a review system showcasing 91 out of 92 five-star ratings, Berg Watches received an online store that builds trust and drives sales. The advanced payment integrations allow Norwegian customers to pay exactly how they prefer.
A brand with strong roots
Berg Watches is built around Bergen. The Ulriken peak, salmon leather straps, and the Swiss-made movements tell a story of Norwegian nature and craftsmanship. That story did not come across clearly enough in the old online store.
Redesign with a premium expression
Merchant built a new storefront that communicates the brand's luxurious positioning. The design draws from Bergen aesthetics, calm, natural, and exclusive, and is optimized for visual product presentation that highlights the details that make the watches unique.
Advanced payment integrations
For Norwegian customers, Vipps Quick Checkout was implemented as the primary option. A custom Klarna X Vipps integration in the shopping cart gives customers the flexibility to choose between immediate payment and installment payment without leaving the purchase flow. The review system with Facebook integration shows 91 out of 92 five-star reviews, social proof that strengthens conversion.
SK Brann collection
Berg Watches has a strategic collection in collaboration with SK Brann. Merchant developed custom product pages and custom badges for these watches, presenting them in a way that highlights the partnership and appeals to both watch collectors and Brann fans.
