Challenge
Block-it had a proven product and a growing customer base, but its store hadn't kept pace. The visual identity felt unfinished, the sock blockers lacked a clear product introduction explaining how they work, and the 3-pack, the option with the highest order value, wasn't highlighted in the buying journey. Mitten blockers, a distinct product line with rising demand heading into autumn and winter, were getting lost in the rest of the catalogue.
Solution
Merchant carried out a full visual relaunch of the store: new colors, cleaner menus and navigation, and a new logo built around a needle-and-thread mark that signals what Block-it sells at a glance. A dedicated product introduction was added to the product page to explain how the sock blockers work, and the 3-pack was given a "most popular" badge to lift average order value. On top of that, Merchant set up cart upsell, cleaner categorization, and a scrolling bar of retailer logos plus customer reviews to build trust.
A mature product deserves a store that looks just as considered.
Merchant gave Block-it a complete visual relaunch, from a new logo to smarter merchandising, so the store finally matches the quality of the product.
A product ready for a step up
Block-it had built a solid product and a growing customer base in Norway, but the store hadn't kept pace with that growth. The visual identity, navigation and category structure no longer did the product quality justice.
A new look and a new logo
Merchant carried out a full visual upgrade of the theme, with new colors and cleaner menus and navigation. As part of the relaunch, Block-it also got a new logo: a clean needle-and-thread illustration placed to the left of the wordmark, clearly communicating what the company sells.
A product introduction that lowers the barrier to purchase
To make it easier for new visitors to understand the product, the sock blocker page got a dedicated introduction section explaining how the blockers work and what benefit they give while knitting.
Merchandising for higher order value
The 3-pack, which offers the best value for customers and the highest order value for Block-it, was highlighted with a clear "preferred choice" badge. Cart upsell with relevant add-on products was added on top.
Seasonal visibility for mitten blockers
With autumn and winter approaching, mitten blockers were given their own visibility on both the homepage and product pages, as a clear product segment in its own right instead of getting lost in the catalogue.
Trust through retailers and reviews
A scrolling bar of logos from retailers that carry Block-it's products was added to the homepage and product pages, alongside static customer reviews, to build trust with new visitors.
