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Maskedrømmen AS

How Maskedrømmen got a custom knitting-package configurator with the pattern emailed automatically.

Maskedrømmen got a custom product solution where customers pick their own size and yarn color, with auto-calculated yarn quantity and a running price, plus a pattern PDF emailed automatically after purchase.

Project manager

Henrik Laastad – Co-founder & Head of Integrations, Merchant

Henrik Laastad

Co-founder & Head of Integrations

How Maskedrømmen got a tailored knitting kit configurator with automatic recipe delivery via email.
How Maskedrømmen got a tailored knitting kit configurator with automatic recipe delivery via email.

Maskedrømmen is a Norwegian online store selling knitting kits and yarn, with designs that knitters put together themselves based on their own size and yarn color.

Company

Maskedrømmen AS

Industry

Knitting kits & yarn

Challenge

Maskedrømmen's knitting kits require customers to choose the right size and the right yarn color from the right yarn series, sometimes across two series in a single kit. Without a custom solution this had to be handled manually, risking wrong yarn quantities, wrong pricing, and extra work sending patterns after every purchase.

Solution

Merchant built a custom product solution in Maskedrømmen's Shopify store where the customer first picks a size, then a yarn color from the matching yarn series, with support for designs combining two yarn series. Recommended yarn quantity is filled in automatically based on size, adjustable within a defined minimum and maximum, while the total price updates live based on the actual yarn price. After purchase, the matching pattern is automatically emailed as a PDF at no extra cost. The solution is built directly on the store's existing yarn products, so stock levels always stay accurate. Maskedrømmen also got an admin tool and a training video so they can add new designs themselves going forward.

From finished design to the right yarn in the right amount, in a single purchase.

Merchant built a configurator that lets Maskedrømmen's customers put together their own knitting kits, with the right yarn quantity, the right price, and the pattern delivered straight to their inbox.

Knitting kits that need more than a standard product picker

Every Maskedrømmen design can be knitted in multiple sizes and yarn colors, and some designs combine yarn from two different series in the same kit. Handling this manually for every purchase was both time-consuming and error-prone.

Size, yarn color and two yarn series in one solution

Merchant built a dedicated product page per design where the customer first picks a size, then a yarn color from the matching yarn series, with full support for designs made up of two different yarn series in one kit.

The right amount and the right price, automatically

Recommended yarn quantity fills in automatically based on the chosen size, with the customer able to adjust it within a predefined minimum and maximum. The total price is calculated live from the actual yarn price multiplied by the chosen quantity.

The pattern, straight to the inbox

Immediately after purchase, the matching pattern is automatically emailed as a PDF, at no extra cost to the customer and no manual work for Maskedrømmen.

Built on existing stock, ready for more designs

The solution is built directly on the store's existing yarn products, so stock levels always stay accurate without duplicate updates. Maskedrømmen also got an admin tool and a training video, so new designs can be added in-house going forward.

Ready to get started?

Only fixed prices. No surprises.